" What's your story?"

You are a brand. Learn how to sell yourself so that you can:
  • Secure your dream job
  • Launch your own business
  • Connect with the right people and attract new opportunities in your life

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The ABCs of Social Branding

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The intersection of personal branding and social media is Social Branding. Think about it, we live our lives online so what we post becomes the base of our reputation. What are you contributing to the conversation?

By now you should know the statistic, 93% of recruiters are searching your social media profiles. If you’re not updating your status, tweeting or blogging then you go unnoticed. Not only that, but more and more job recruiters are asking about your blog and graduate admissions officers are requesting Twitter usernames.

If you don’t produce than they can’t deliver. That job, acceptance letter, round of investment, etc. goes to someone else.

That’s why social branding is so important. It’s your calling card and there are some basics you need to know.
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Why We Don’t Believe You

Credibility

Well – We Don’t Believe You, You Need More People.
Jay-Z

Perception is reality. It’s my favorite phrase and the foundation of personal branding.

The human mind is wired to make decisions quickly. We receive so much information and it’s impossible to process everything. So we use association to relate as much information as quickly as possible and arrive at a conclusion. To say first impressions are important is an understatement.

We use social signals to make sense of the world: Are you a friend or a foe? Do you have influence or are you someone to be ignored? Can I trust you or does the truth elude you? Do I like you? Will we get along?

Online or offline, you have seven seconds to make a first impression. You have seven seconds to sell yourself.
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Preparing to Pivot

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Excuse my french, but $hit happens.

In tech, we call it pivoting. Look at any great company and how they end (if there is such a thing) is not how they began. The classic example is Facemash, the predecessor to Facebook. What began as a site comparable to HotOrNot.com is now the largest social network in the world, with more than 1.2 billion active monthly users.

Our careers work the same way. Ninety-one percent of Millennials (born between 1977 – 1997, depending on who you ask), expect to stay in a job less than three years. If you believe the Future Workplace “Multiple Generations @ Work” survey, we are expected to have 15 – 20 jobs over the course of our lives!

Rarely do people get it right the first time and, apparently, it takes us a while to figure it out. I’m no exception.

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1K Subscribers Later: Lessons I Learned After 1 Year Blogging

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Truth be told, I forgot it’s been a year.

I’ve been so busy trying to escape the 9 to 5 and grow my side hustle that I didn’t stop to celebrate. Thirteen months have passed since I launched MichaelPeggs.com and today I have more than 1,000 subscribers.

My original goal? 365.
Why? 1 subscriber per day. Pretty scientific, I know.

I set the 2014 bar pretty high and it’s a double-edged sword. I proved my ability to juggle a job and start something that might grow into a career (fingers crossed). But now that I’ve proven the potential, there’s no turning back. I have to see this thing through, and that takes time.

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First Free eBook: Before You Quit Your Job

Before You Quit Your Job eBook

True story.

At 18, I started interning on Wall Street. Bright eyed and bushy tailed, I remember arriving at my desk for the first time in an ill-fitting suit. Despite missing the memo on banker chic, I was ready to conquer the world. Or so I thought. Less than a week later, I was playing the lottery and praying for financial salvation. The real world was nothing like MTV depicted.

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